If you’re looking for more conversions, revenue, and customer engagement then it all starts with your email deliverability. For the last fifteen years of my professional career, and as the Senior Director of Deliverability at Maropost, I’ve specialized and concerned myself with one thing: email deliverability. While email deliverability has changed a lot in fifteen…
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How to Market an Event: 50 Event Marketing Tips
The date is set. The venue is booked. Now you just need to get people to show up. Worried? Maybe a little? Don’t be. If you’re not sure how to market an event, here’s a list of 50 event marketing tips. You don’t need a big advertising budget or celebrity endorsements to make this work.…
Email Marketing Frequency Best Practices in 2019
We get asked a lot of questions about email marketing. But if there’s one question we get asked more than anything else, it’s how often to email customers. Questions about email frequency dominate discussions we have about marketing strategy with our users. And if one thing’s clear from these discussions, it’s that merchants are concerned about…
B2B Email Marketing Best Practices [2019 Updated Version]
It’s easy to take email for granted.It’s been around longer than social media, instant messages, and websites themselves. We send and receive billions of messages every day. We can email at home, at work, or on the go. Communicating with someone around the corner or around the globe has never been easier.Despite its advancing age…