Author: SecurMails

As a Business Results Specialist, I help companies get more leads, better leads, and generally be more productive, strategic, and successful. Sometimes I initiate the conversion through our proven process for email outreach. Then I had problems with email deliverability. I know because I tested it. So, I made some updates and now my open…

I get a ton of questions from financial advisors about email marketing every week, and it seems as if I always give the same tips. That’s why I have compiled this little list. Here are my tips for awesome email marketing:1. Make sure that your list is permission-based. Do not buy a list or just…

Although these tips are still relevant today, I encourage you to check out the best practices to stay relevant in 2017! By the end of 2016, it’s predicted that there will be 4.6 billion email accounts. Wow. That’s a huge audience! As more people embrace email, you need to change the way you engage with…

Emails are a massive marketing channel, rendering maximum ROI for an extended period. Technologies like cloud computing, smartphones, and messenger apps have never dominated marketing channels in the same way.The age-old marketing channels have transformed to serve more effectively. The newer technologies have pushed aside many useful improvisations and innovations within the marketing domain. As…

You’ve crafted compelling copy and thoughtfully designed your email marketing campaign, so it’s tempting to think you’ve covered all your bases. But email marketing requires more than just the right messaging to be effective — to be read, your emails have to make it into your recipients’ inboxes in the first place. Consider these…

Is email marketing dead?With all the talk of video, artificial intelligence, virtual reality, and chatbots, it sometimes seems like email is long past its prime.But if you think email is dead, you’re missing out on the real metrics. The truth? Email marketing is still going strong today, and is possibly the best possible strategy for…

This article was contributed by Vincent Sevilla. Having a large following on social media is always good. And having an engaged audience is even better. But you know what’s even better than both of those? Getting a good return on investment for your marketing efforts. And that’s exactly what email marketing brings. When executed well,…

In 2018, there were more than 12 million college and university students under the age of 25. That’s an all-time high for enrollment in this age group—commonly known as Gen Z. But it also represents a massive potential audience for email marketers. However in order to be successful, it’s important for marketers to break away…

Have you ever felt genuinely impressed with the way an email was written? I know I have! In fact, a good email can mean the difference between total ignorance or an excited reply! And while writing good email copy is Read more → Over the years, email marketing has evolved to be one of the…