Email Marketing Blog | Email Marketing Tips & News

23 Best Email Templates For Business Success

Have you ever felt genuinely impressed with the way an email was written? I know I have! In fact, a good email can mean the difference between total ignorance or an excited reply! And while writing good email copy is

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38 Experts Share Their Email Marketing Best Practices for 2019

Over the years, email marketing has evolved to be one of the most cost-efficient forms of digital marketing. However, learning the ins and outs of this marketing instrument is often harder than most marketers anticipate. Some things may work for one

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What Is Audience Segmentation And Why Do You Need It?

In this article, we take a look at how audience segmentation works, why it is effective, and how to create your own segment. Additionally, we cover a few bulletproof segmentation strategies for your email list. Understanding the nuts and bolts

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How To Increase Email Deliverability And Land In The Inbox

With all the positive rep email marketing has gotten over the last few years, it is safe to say that many businesses consider it a powerful tool. However, email marketing works only if your emails are delivered to the user

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Newsletter Best Practices For Aspiring Influencers

In this article, we take a look at newsletter best practices for Twitter stars, Instagram celebrities and all influencers looking to make a name for themselves. Are you trying to build up a following online? In recent years, more and

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Guest – July 5, 2019July 5, 2019

How Behavioral Segmentation Can Help With Your Marketing Campaigns

Email marketers have long since understood the importance of segmentation. But— more traditional, outdated methods of marketing segmentation look significantly different than modern tactics. Where we once grouped our target audience based on factors like age, location, average household income,

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How To Ask For Feedback From Your Subscribers Through Email

Have you ever thought about how to ask for feedback from your subscribers? Even though statistics can give you good insight into your audience’s wishes and needs, they can rarely provide a full understanding of what is going on in

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What is the purpose of a confirmation email?

Have you ever wondered what makes confirmation emails important?  And what it is that a business tries to achieve through sending these seemingly unimportant messages? Today we will explain the purpose of a confirmation email, including tips to write and

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19 Small Business Email Marketing Tips For Successful Campaigns

In 2019, almost any skill or talent can lead to a genuine business idea, thanks to the perks of the world-wide-web. This is why more and more people choose to leave their day job behind and explore the unknown, through

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Email Marketing Metrics – Understanding Their Effectiveness

Email marketing metrics are used to observe and adjust the effectiveness of an email campaign. There are many different metrics that campaign managers can get insights from, but only a few give valuable information that can help you improve your

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