7 B2B Email Marketing Best Practices 2019

Why is it that the most talked-about B2C email marketing tactics don’t apply in a B2B setting?B2B email marketing needs to consider the person who, while they’re reading your emails, is in a business context, and as such is making decisions based on that context. This is quite different from the persuasion tactics that many…

6 Best Email Marketing Campaign Strategies

NicoElNino/Shutterstock It’s five times cheaper to retain an existing customer than it is to attract a new one – especially when email marketing makes it so easy and affordable. Indeed, 80% of SMBs found email marketing to be a key tactic in customer retention, compared with 44% who found social media to be helpful. Considering…

Email Marketing Best Practices & Examples 

May 2, 2014 By Lauren Smith When it comes to doing email right, there’s a lot to consider. And, whenever we’re analyzing emails for our email inspiration blog series, we’re always looking for what aspects of email marketing a brand got right (and what parts could use a little work). After reviewing dozens of emails,…